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Which social media platforms should my brand be presented on?

by | Dec 2, 2021 | Social media

steph social director

Over the last year, businesses have flocked to social media. With stores being forced to close and constant lockdowns to deal with, it’s one of the simplest methods for firms to stay in touch with their customers.

The rise in social media use has broadened the reach of brands—particularly those that were formerly limited to a small geographic area—but it has also heightened competition. Marketers are under pressure to create highly inventive campaigns, viral articles, and award-winning content to stand out from the crowd… But the Digital Rockstar’s are ahead of their game.

The more companies we see on social media, the more generic posts we find being replicated across several platforms. This isn’t a good method to do business on social networking. You should spend time determining which social media sites are suitable for them based on their goals, content, and target audience.

So, how can you figure out which social media networks are ideal for business? Well, we’re going to answer that exact question. Here’s a breakdown of the top 4 platforms we recommend for you to showcase your brand to the world.


Every day, Facebook has over 1 billion active users. It’s no wonder that it’s become one of the most effective methods for locating your target audience, building an email list, and acquiring new clients. But that isn’t all it can do.

Once you’ve captured their interest, it’s also a great spot to connect with them. Many businesses use the platform to build private groups where paying consumers can join, connect, ask questions, and have a more personalised experience with the company.

– While the growth of Facebook’s user base has slowed in recent years, there’s little doubt that it will continue to be one of the top social media platforms for small businesses in 2020.


Instagram is as near as you can come to an “overnight success” narrative. Instagram had over a million users within two months of its launch in 2010.

Instagram began as a photo-sharing site, and it still serves that purpose today. However, in a feature known as “stories,” it has grown to include videos. As a result, Instagram has become a fantastic platform for businesses to show (rather than explain) their products, beliefs, and personality.

– If your target audience is younger and likes to purchase on their phones, Instagram is a wonderful place to start. In addition, Instagram has a “Checkout” function, indicating that it is ready for eCommerce. Your customers may now browse product photographs and buy what they like right from their Instagram account.


With their character restriction, Twitter had a clever marketing approach from the start: offer everyone a voice but limit the “noise.” Every day, businesses, journalists, celebrities, and even presidents use Twitter to communicate tales, news pieces, and hilarious anecdotes.

When it comes to utilising Twitter for business, there are plenty of opportunities to make money. Standing out from the crowd, connecting with your audience on a regular basis, and including quality material in all of your posts are all part of the process.

– Depending on your social media marketing commitment, Twitter may be a strong tool for increasing brand recognition and interacting directly with other consumers (not to mention other influencers). Remember that Twitter requires its own marketing approach, and you’ll need to schedule many tweets each day.


LinkedIn was one of the first contemporary social networking platforms to gain traction and stay relevant. It’s evolved into a professional networking tool that’s changed the way we look, discover, and get recruited by employers.

It’s also a pretty good resource for sharing content.

LinkedIn is like having a great pair of dress shoes in your closet: you’ll probably wear them less often, but you should have them. While you may (and should) utilise a LinkedIn business profile to promote your brand, its primary purpose is to connect individual users and develop your professional network.

– However, bear in mind that LinkedIn is more likely to help you identify business partners than new customers (unless your market includes B2B).

There is no such thing as a magic bullet when it comes to the best social media platform for you or your company. Also, keep in mind that the list above is not restricted or final. If you’re seeking further information then read our other blogs on similar topics, and do not hesitate to contact our fantastic team of Digital Rockstars.

Stay Safe,