Content marketing is a type of digital marketing that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The goal of content marketing is to drive profitable customer action by building trust and establishing expertise within a particular industry.
Content marketing can take many forms, such as blog posts, articles, videos, infographics, podcasts, and social media posts. The content can be created in-house or by hiring a content marketing agency.
Effective content marketing requires a content marketing strategy that aligns with business goals and a content calendar to help plan and organise the creation and distribution of content. It is important to regularly measure the success of content marketing efforts and make adjustments as needed.
Content marketing is an important part of a social media marketing strategy as it helps to attract and retain customers, establish credibility and expertise, and drive profitable customer action.