A social media influencer is a person who has a large following on social media and is able to influence the purchasing decisions of their followers. Influencers are often experts in a particular area or have a unique perspective that resonates with their audience.
Brands often work with influencers as part of their marketing efforts because they can reach a large and engaged audience. Influencers can promote a brand or product to their followers through sponsored posts, reviews, or other forms of content.
Influencers are most commonly found on social media platforms like Instagram, YouTube, and TikTok, but they can also be found on other social media platforms like Twitter and Facebook.