This is why I recommend hiring a professional web design company to strategically plan and build your website for you, especially if it’s for business purposes. They have the experience and skills to create the layout just the way you want it, as well as make it responsive for mobile, desktop and tablet devices. This can involve minimizing image size, fluid grids and more techy stuff, which can be quite daunting to someone whose never built a site before or used WordPress.
Here are the top benefits of having a professional web design:
A Strong First Impression to Your Customers & Clients
A well-built and visually pleasing website can have a great first impression on your customers, which can win you over against your competitors. It demonstrates you are professional and that your business isn’t ‘sloppy’, so users feel more compelled to trust you and your services. It also helps them to make a transaction as they feel like the website isn’t a scam.
Increase in Revenue
The more engaging your website is in terms of design, layout and content, the more it will attract visitors, which in return can lead to sales and an increase in revenue. As I mentioned in my first point, if a user feels like a site looks ‘spammy’ and ‘sloppy,’ they are far less likely to convert into a sale. They will go where they feel they can trust the transaction process and will receive their goods.
A web designer will know what elements to incorporate into the design to make it responsive to all devices. They will work to compress files and images so that the page speed is on point too. Having a website where pages take too long to load is a bad signal search engine that the website isn’t built in compliance with their standards which unfortunately gets you low rankings and fewer visits. It is also frustrating for the user to have to wait. They’ll go elsewhere before the page finally loads. The fewer technical errors your website has, the stronger it will perform and the better your Google rankings will be.
As a business, you will want to portray a lasting brand image to your customers, which can be displayed throughout the website in the logos, colour schemes and themes. A good web designer will know how to incorporate a brand theme across the entire website, which will give you good credibility. They can work with you to create this as they have the right experience and knowledge. You will also get to work with content marketers who can help to create a specific tone of voice in your content that you wish to show to the world. This type of brand image and tone of voice can help users to engage with you more, which leads to trust and loyalty from them.
Better User Experience
A website that is fully mobile responsive, pages load quickly, has minimal crawl errors and is easy to navigate with compelling visual aspects will give the user a smooth experience. They are then far more likely to go onto other pages of the website and use other services. This also gets you a lower bounce rate, which is the amount of time a user spends on the site. If they come to the home page and see that it isn’t working on their mobile properly and cannot view some of the content, they will come straight off the site and go to a competitor.
In theory, it is far more beneficial for you as a business to work with a web design agency to help you strategically plan and create a good website that is responsive and engaging. They will work on the design and other elements to get it just right, and they will have a content marketing team who can place captivating content that is in line with the correct tone you want to put out. It will also draw more visitors and get you extra brownie points with Google.
They will always work within your budget constraints and time scales. Making a small investment now can save you time and money further down the line, and this will help to increase your revenue and customer base in the future.
If you would like to find out more about our web design service, please visit our page or contact us, and we’ll be happy to discuss your requirements and provide you with more information.