It’s almost that magical time of the year again when snowflakes start to fall, lanterns light up the streets, and the sound of Mariah Carey can be heard from every department store in the country. Yes, we’re talking about the holiday season!
For businesses, this is an exciting time of year – it’s a chance to boost sales and end the year on a high note. And if you’re like most business owners, you’re probably neck-deep in social media advertising to get your products or services in front of as many eyeballs as possible.
But hold your horses – before you start throwing all your money into ads, you might want to consider turning them off in the run-up to Black Friday. And here’s why:
Firstly, the competition for ad space during the holiday season is intense. With so many businesses vying for the attention of consumers, it’s easy for your ads to get lost in the crowd. Plus, with the increased demand, the cost-per-click for Facebook and Instagram ads rises significantly during Q4, making it much harder to achieve a good return on investment.
By turning off your paid advertising during the weeks leading up to Black Friday, you can create a sense of exclusivity around your brand. By relying on your organic social media content (which should be eye-catching and festive, of course), you can encourage your followers to engage with your brand and share your posts with their friends and family.
But that’s not all! By taking a break from paid advertising, you’ll also be able to focus on other aspects of your seasonal marketing strategy, such as email marketing, content creation, and influencer collaborations. This will give you a chance to create a cohesive and impactful campaign that truly resonates with your audience and yields good results.
Now, we’re not saying that you should abandon paid advertising altogether. There’s certainly a time and a place for it, and it can be immensely effective in certain situations. However, in the run-up to Black Friday, your business might be better served by taking a more organic approach to your social media marketing.
So, as you gear up for the festive period, remember to keep these tips in mind.
By focusing on your organic social media presence, you’ll be able to connect with your audience in a more meaningful way and create a memorable holiday campaign that stands out from the crowd.