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The Digital Marketing Courses You Need to Take in 2023

by | Apr 10, 2023 | Digital Rockstars, Social media

Times are changing, and so is digital marketing. In the age of AI, big data, and automation, it’s no wonder that the digital marketing landscape has shifted dramatically. So how can you stay on top of this ever-changing field? By taking the right courses! Here are some of the best digital marketing courses available in 2023.

Master Social Media Platforms: 

From Instagram to Pinterest to Twitter and beyond, countless social media platforms are out there these days! But just because there are lots of them doesn’t mean they’re all created equal or that you need to learn them all at once.

 Instead, focus on mastering one or two platforms at a time – such as Instagram or LinkedIn – so that you can become an expert in those areas and use them effectively for your business’s goals. 

Have a look at courses from Hootsuite and as they have some great courses on how to take your social media to the next level and get the results you are looking for. 

Or if you want some help on how to master your social media, then get in touch with one of our rockstars today!

Learn SEO Fundamentals: 

If you want to be a successful digital marketer, then learning the basics of SEO is a must. You can do this via Hubspot or FatJoe; they have some amazing online courses and research that teach you all about keyword research, content optimization, link building, and more. With a better understanding of how search engines work and what they look for when ranking websites, you can create content that will help your business stand out from the competition and rank higher in search engine results pages (SERPs).

Get Certified in Google Ads

Sure, Facebook Ads are popular – but don’t forget about Google Ads! To get certified in this powerful platform, take an online course; we would suggest one around GA4. This new update will change the whole Google Analytics landscape in July and redefine the way we look at figures and KPIs. These types of courses will usually cover topics like setting up campaigns correctly, optimising ads for maximum visibility and performance, using ad extensions to reach more potential customers, and tracking conversions. With this knowledge, you’ll be ready to unleash your successful Google Ad campaigns!

Digital marketing isn’t going anywhere anytime soon – so if you want to stay ahead of the curve in 2023 (and beyond), then it pays to invest time into taking courses related to this field. Whether it’s learning SEO fundamentals, getting certified on Google Ads, or mastering individual social media platforms – if you want success with digital marketing this year (and beyond), then make sure you brush up on your skills now! Good luck!