Why is SEO important to businesses?
Many people who have taken their businesses online now understand that having SEO implemented across their site helps to increase the visibility and performance, which in return gets them visitors (more traffic). As a business, you will want your website to appear at the top of Google or at least on the first page as these top spots get the highest number of clicks. However, competing to get there against your competitors for the top keywords can be difficult.
In this post were going to look at the top reasons why you need SEO and how it can benefit your business.
SEO increases Traffic & Revenue
The aim of SEO is to get your website’s visibility and rankings increased so that you have more organic traffic coming through which can lead to a rise in conversions and revenue. You will want the right customers coming through to the site so they’re more likely to convert. That’s why your SEO, keywords, content, brand and website must be strategically aligned.
Without SEO your website will move further and further down Google until it cannot be found organically. If you’ve paid good money to have a website built, it would be wise to keep it maintained or it will become wasted.
As the majority of people across the world use Google to find the information it’s best to optimise your website to comply with their algorithm updates. When Google can see you’ve ticked all their boxes it will increase the visibility of the site, moving you up the rankings.
Effective SEO gives the user a better experience
Google is more on the ball than ever; it knows when a website gives a user a bad or poor experience. Google will notice this as it crawls the site and collects data, taking into account the page speed, how mobile-friendly the pages are, any crawl or technical errors, how engaging is the content, are there meta titles and so on. If your website provides a good user experience Google will favour you and you’ll receive better organic rankings.
According to Search Engine Journal “Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favour.”
Local SEO can get you more engagement
Small to medium-sized businesses will want to target their local community which can be done through optimising the website and its content to include specific locations. It helps local customers find you more easily which can put you one step closer to a transaction.
When the user’s search is more defined it is more likely they are looking for a service or product and there is more intent to it. Rather than their search being broad and generic where they’re just looking for general information. For example, the key phrase ‘SEO in Warrington’ will return a list of SEO agencies and SEO services in that area. Which in comparison to a search for just ‘SEO’ that will return information about general SEO and articles from leading domains like Moz and Search Engine Land.
As part of the local SEO, the SEO should look to include local citations and backlinks, as well as local listings that are relevant to the business, its location and services. You should also have a Google My Business listing and seek to get as many positive reviews as possible which in return will get you a higher position within the map’s listings.
SEO is constantly evolving
Thanks to Google and its ever-changing algorithm, we have to stay on top of the latest updates and trends to ensure websites do not fall behind. An SEO agency will monitor any major algorithm updates that could potentially harm or benefit a website and they will make changes accordingly. This can give you a competitive edge if you have an SEO team in place as your being more proactive and ahead of the game compared to others in your competitive market.
SEO can be a good investment for years to come
When SEO strategies are implemented correctly with the correct content and web design, earning you a top place on Google it can stick. Once you have a top position, you’re likely to stay there with the correct SEO maintenance. It can provide to be a great investment as you reap the traffic and sales from your top-ranking positions. According to MOZ, the first page of Google captures 71% of search traffic clicks and has been reported to be as high as 92% in recent years. Second-page results are far from a close second coming in at below 6% of all website clicks
You can find new opportunities using your SEO research and data
Through effective tracking and data, you can gain valuable insights on your customer’s behaviours, the latest search trends, the most valuable keywords and what your competitors are doing. This can give you leverage to shine if you use the data wisely. You can create new and engaging content that your customers are looking for or you can add new landing pages to your site, knowing there is a strong interest in a particular service and information related to it.
In summary, having an effective and data-driven SEO strategy can increase a websites organic performance. It can help the brand of the business to flourish and become more known as well as providing your customers with useful information they’re looking for. Engaging with your customers online is crucial in today’s world and as more and more businesses are turning online to sell their services and products, you must stay ahead of the latest trends and keep onto of your SEO and site maintenance.
If you’re a business looking to market your website effectively online, real5 Digital help clients by offering SEO in Warrington which includes effective digital marketing strategies. Visit our SEO page to find more about our services or contact us today and we’ll be happy to help you get started.