Many people assume they can get away with an unstructured, ad-hoc social media strategy because the most successful firms make it look so easy.
Maintaining numerous social platforms is not easy!
In order to form a connection with their audience, brands must constantly update their feeds, interact with their consumers, and create new content. They must also collaborate with internal experts and influencers, engage with their following, and ensure brand consistency across all channels.
We’ll teach you how to develop a social media strategy from the ground up, one step at a time, whether it’s your first time or you’ve been following the same best practices since 2015.
Ready? Let’s get this party started:
Step 1: Establish your objectives
Before you do anything else, be sure you know exactly what you want from your social network accounts. While this may seem like a no-brainer, many businesses struggle to explain the “why” behind their social material, and as a result, it fails to connect with consumers.
Many businesses are stuck in the past, viewing social media as a place to promote themselves rather than a place to educate audiences, create connections, and collaborate with users, influencers, and other brands.
Step 2: Define your audience
You’ll need to find out who you’re talking to, where they spend time online, and what sort of material they want to see in their feeds if you want to develop a “people-centric” social strategy.
Prior to getting started, take some time to create realistic audience personas. The more you know about your target audience, the easier it will be to generate content that appeals to them. Here’s how to do it:
Examine the information you already have about your target audience.
Examine your existing social media followers, as well as visits and consumers to your website. If you already have buyer personas, that’s a fantastic place to start, but you’ll need to delve deeper into the data to figure out where your audience is right now.
Use Google Analytics to discover:
- Which social networking sites are the most popular
- What type of material is the most popular on each of your social media profiles?
- How many leads, downloads, opt-ins, and other conversions do you get from each channel?
- Whether the data you’re currently utilising is reaching the correct audience
Step 3: Conduct a competitor analysis
The next step is to assess the competitive landscape.
Finding out who your rivals are, learning more about their social strategy and key selling points, identifying chances to stand out from the crowd, and learning from competitor successes and failures is key.
- Identify & search for competitive keywords
- Find out who else your audience is following
When it comes to social media, there are two key pillars to consider.
1) The first concerns the creation of your social media profiles, while the second concerns use, or how you utilise your social media account. For the first pillar, it’s critical to participate in niche-specific networks and maintain a strong link between your social media accounts and your website.
2) The second pillar entails following the appropriate people, being followed by the right people, and sharing useful and engaging information while always complying to the rules of the various social media networks.
If you’d like any help with social media strategy, social media management or any other of our rockstar digital services, we’d love to help. Get in touch with our team of rockstars today!