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Revolutionising Creativity: The Unstoppable Rise of AI in the Digital Agency World.

by | May 23, 2023 | Digital Marketing, Digital Rockstars, Social media

AI in a Digital Agency World

We are real5 Digital, a social media marketing agency, and today we want to talk to you about AI. Some people in the creative industry have had some fears about machine-learning technology taking over their jobs. In our opinion jobs won’t simply be taken over by AI, but rather, as with everything else, we have to learn and adapt. In fact, we can still control the AI for our benefit, and here’s how.

First of all, let’s talk about the good things about AI for creatives, creators, and digital agencies. AI helps in automating mundane and repetitive tasks, freeing up creators to do what they do best- create. It can analyse data, provide insights and identify patterns faster and more accurately than we could ever hope to. This means that businesses can better understand their audience and tailor their products accordingly, creating an unparalleled competitive edge. While AI isn’t perfect (yet), there have been some pretty astonishing success stories of AI applications such as music and art creation which have taken creativity to new heights. One example of AI applications in music is Amper Music, an AI-driven music composition platform that allows users to create original music tracks using AI algorithms. The platform uses machine learning algorithms to analyse user inputs such as genre, mood, tempo, and instrumentation preferences, and generates a complete music track in real-time.

The cons of using AI in business applications are that the technology is still very much in its infancy, and so it’s difficult to predict how well it will perform or turnout. There is also a risk factor associated with investing in new technologies, as there’s no guarantee that they will be successful. Additionally, due to the nature of AI algorithms, there can sometimes be unintended bias

Despite fears that AI is coming to take our jobs, with the right training and education, it can be a powerful tool to help creators and digital marketers work smarter and more efficiently. It is a tool that can raise the bar for creativity and efficiency, boosting everyone’s bottom line. 

We’re excited to see where AI can take us and what it can do to improve the creative industry. Remember, we embrace AI, we learn from AI, we adapt to AI. 

Thank you for reading and remember, stay creative, stay curious, and stay excited about AI!