We initially conducted a survey to discover how the people felt about the station. There were lots of positives with how the station operated, so we wanted to be mindful of existing audiences whilst trying to move forward and open up new audiences and revenue streams.
Commerciality was key to encourage sponsorships to fund and therefore develop the station. The ‘community’ aspect was also hugely important and had to come across in everything we did. We wanted to create a brand that was positive, inclusive and engaging.
The team were a joy to work with. They were able to understand Radio Warrington’s requirements from the off and got to the nub of what we wanted quickly and efficiently.
We wanted a look that was fresh and eye-catching and that’s exactly what we got. The work the team has done has undoubtedly raised the station’s profile.