Placemaking & Destination Marketing
Are you developing a destination or placemaking project? real5 Digital can work with you to create a brand & place marketing strategy
The past decade and beyond has seen vast changes to the way our high streets, towns, and cities are used. With the unexpected appearance of Covid in 2020 the way that we live, work, shop, travel and entertain have changed beyond recognition.
We forced ourselves into living online because in most cases it kept us safe! We saw online retailers rocket overnight. What we didn’t see was our places abandoned, the atmosphere sucked out of them, declining footfall, increasing running costs, the shutters going down and no idea when or if they would ever come back up. The changes created immense challenges for towns and cities and those involved in developing them.
Our approach to Destination Marketing
Places are crying out for revitalisation and resurgence through a focussed approach to Destination Marketing, Branding and Placemaking.
If you are developing a destination or placemaking project, real5 Digital can work with you to create a brand & place marketing strategy and/or set up appropriate online channels for you to get your B2C and B2B message to the right audience.
Digital marketing strategy
If you have run out of road with your current brand & digital marketing strategy, real5 Digital are on hand to develop your approach, social channels, and materials.
Our clients include Business Improvement Districts, shopping centres, high streets, towns, developments, and new communities. We help you define what you want and need, tell your story, and help you communicate that narrative through various digital marketing channels.
We Are Warrington
We have been supporting Warrington Business Improvement District to deliver their B2B and B2C marketing strategy since 2020.
Acting as ambassadors of the BID and liaising with Levy payers, we get the content we need and deliver it to the right people.
Our Destination Marketing support for Warrington BID includes social media marketing, email marketing and web design support. Learn more
Golden Square Warrington
In April 2021 we began working with Golden Square Warrington, to deliver Placemaking & Destination marketing. Located at the heart of Warrington, Golden Square is a shopping centre where people go to shop, eat, drink, and enjoy fantastic events. We manage their social media platforms, deliver email marketing and website updates too.
As we’re based in Warrington ourselves and passionate about working with local businesses, we jumped at the chance to get involved! Learn more
Wilmslow’s Way Better
In 2021, the brand development and management of Cheshire’s affluent town, Wilmslow, was declared a top priority post pandemic. This small town with a big offer was analysed and a consumer brand was developed – Wilmslow’s Way Better. This brand was launched in November 2021 and needed the rockstar touch to bring it to life!
We help to deliver Destination Marketing for the brand, helping to increase brand awareness and a social media following as well as delivering engaging social media content. Learn more
Northwich Business Improvement District approached us to help engage with the town centre businesses and develop their consumer-facing brand by delivering Destination Marketing. This includes social media management, email marketing and blog content.
We love getting to know the local businesses and promoting the great products they have to offer!
Our Placemaking Marketing Services
Working with you, your partners, and stakeholders to bring your story together in many ways; using events, social media, web design, press, signage, and way-finding assets to welcome back existing and new audiences.
We’re delighted that our Rockstar Digital Project Manager, Andrea Morley is an associate of the Institute of Place Management. Andrea, along with our dedicated team go the extra mile to create great results, great place relationships and get your place firmly on the map. If you would like to find out more about our Placemaking & Destination Marketing services then reach out – it all starts off with a conversation!