Tell us about yourself and your experience in the working world.
Well, to put it simply, I’ve been around the block a few times in the working world! After discovering my passion for graphic design in high school, I went on to study it and since then I’ve built up over a decade of experience in contract and marketing management.
Over the years, I’ve worked with a fair few household names, leading some really exciting employer brand and recruitment campaigns, and have honed my skills in paid social strategy, lead generation, and account management.
Recently, I’ve been focusing on my skills in all things paid social media, particularly when it comes to B2B lead generation!
What is your role in the real5 digital team?
I’ve joined real5 as the Digital Strategist, responsible for ensuring our clients get great returns on their campaigns. With a specialism in paid social, I’m excited to share how it can drive results for marketing goals, whether it’s building awareness, generating leads, or boosting sales!
Why are you interested in Digital Marketing and Social Media?
Choosing a career in digital marketing and social media may seem like an easy and fluffy choice, but there is so much more to it than meets the eye. Every day in this industry is an opportunity to learn something new, as things are constantly changing. It’s not just about posting on Facebook – it’s like solving a puzzle, using digital tools to achieve the best results possible.
I also love the creative side of this industry. Graphics and user experience (UX) hold a special place in my heart. There are endless possibilities for creativity and innovation in this field.
One of the best parts about working in marketing is the people you get to collaborate with. There are countless specialisations, so there’s always someone around to learn from, no matter how experienced you are.
What are you most excited about in this role?
I’m really looking forward to helping local businesses achieve their goals through social media.
It’s exciting to see the impact that a well-crafted social media strategy can have – from increasing brand awareness to generating valuable leads.
I’m eager to bring my creativity and energy to this role and help businesses reach their full potential
What advice for someone looking for a career in Digital Marketing?
When diving into the world of digital marketing, it’s best not to lock yourself into a specific specialty right away. There’s so much to explore, from social to SEO, and it is important to experience different areas. By trying out a variety of disciplines, you’ll be able to discover what aspect of digital marketing really gets you excited.
Once you’ve found that sweet spot, go ahead and dive deep into upskilling in that particular area. Luckily, there are tons of free online courses, YouTube videos, podcasts, and industry experts out there to help you along the way.
Personally, I’m a big fan of Jon Loomer and Ben Heath for all things paid social, but it’s always a good idea to stay in the loop with the rest of the industry too. The digital world is constantly evolving, so make sure you’re keeping up!