We are delighted to welcome our new Digital Rockstar, Steph! We are thrilled to have her on board. So, over to Steph to introduce herself, her interests and experience that has lead her to us.
Tell us about yourself and your experience in the working world
About me, well my name is Stephanie but please call me Steph, I’m a Gemini and have a penchant for Freddie Mercury and Miniature Schnauzers.
To quote Mrs. Doubtfire, ‘I’m a hip old granny, who can hip-hop, bee-bop, dance til you drop, and yo-yo make a wicked cup o’ cocoa…’ What I’m trying to say is that I’ve been working in Social Media for about as long as there has been Social Media. I’ve been there from the beginning, and I’ve done almost all of the roles that make up a good social media team. You name it – I’ve done it! Community management, content creator, campaign manager, photographer, videographer, copywriter, analyst. The list goes on. I have a wealth of experience under my belt and I’m so ready for my next challenge here at real5 digital.
What is your role in the real5 digital team?
My job title is Social Director at real5 Digital, and I’ll be taking the “Social” part of my role VERY seriously. I’m here to get the team excited about building a strong relationship with our clients. In all seriousness though, my initial task will be to review and assess the current ways of working and deliver strategies that will help keep the team excited and enthusiastic. I will also be assisting with their personal and career development. My experience in Social Media pre-dates Instagram. I’m an OG when it comes to Facebook and the rest of them. This means I get to bring a variety of experiences to the team, as well as learn a few things from the young blood that we currently have on board.
Why are you interested in Digital Marketing and Social Media?
It is fascinating how much the whole digital marketing industry has changed since I began paying my dues as a community engagement manager back in the day. It feels like every week there is a change to an algorithm to figure out or a new platform to get your head around. That’s the bit that I adore about this industry, the way that it has evolved so rapidly into something that is so important to every business can be, at times, a little overwhelming – and at the same time mind-blowingly cool to play a small part of. The fact that everyone no matter what level of experience you have as a digital marketer HAS to keep up with the latest trends and updates is a real leveller in the industry! Even Beyonce’s social media manager will have had a fight with the Instagram algorithm at some point.
What are you most excited about in this role?
For me, it’s the opportunity to work with my local community. I’ve worked in Manchester & London for most of my career and I’m at a point in my life where I know I’ve got the skill set to be able to help my local community and local businesses evolve on a digital platform. I want to help create campaigns and deliver results that will really with growth in the North West and beyond! I am in a privileged position where I can get the best of both worlds, working with amazing companies, and local businesses right on my doorstep! The current client roster at real5 Digital is varied and exciting all in one. I can’t wait to get going.
What advice for someone looking for a career in Digital Marketing?
Start your journey on the apps. You’ll learn a lot from other creators and brands by seeing and engaging with their content. Technical skills come with experience, training, and time – but one thing that can never be taught is your personal experience. That’s where a lot of creatives find their inspiration. So take the time to learn about the platforms, the algorithms, and the differences between good and bad campaigns. Learn and develop the skills required to produce result-driven campaigns. But there is always an opportunity to use your own experiences in your content, so do it. Get your personal profiles switched to a business account and see for yourself what we digital marketers already know – it is so much more than just “messing around on Facebook”.
How does someone contact you?
real5 Digital Rockstars