Hashtags are used on social media to identify and organise content around specific topics or themes. They are created by adding the symbol “#” before a word or phrase (without any spaces). For example, #socialmedia would be a hashtag.
Users can then search for content using hashtags or click on a hashtag to see a feed of all the content that has been tagged with that hashtag.
Hashtags can be used on many social media platforms, including Twitter, Instagram, Facebook, and TikTok.
Businesses can use hashtags to increase the visibility of their content and make it easier for users to find. For example, if a business is hosting an event, they might use a specific hashtag to promote the event and encourage attendees to use the hashtag when posting about it on social media.
Hashtags can also be used to join conversations about specific topics and engage with a larger audience. For example, if a business is in the fashion industry, they might use hashtags related to fashion trends to join conversations and engage with users interested in fashion.
Overall, hashtags are a useful tool for organising and promoting content on social media.