Did you know over 500 million Instagram users browse the Instagram app every day? And you’re most likely one of them. Instagram is the perfect visual marketing channel for your brand as it gives you an opportunity to build a perfectly loyal audience that will grow with the business. Social media marketing can be a highly targetable marketing technique, but how can you push your service to an audience that simply isn’t there? That is why we’re here to show you our foolproof ways to gain more Instagram followers as a business.
Use the correct hashtags
Your main goal is to engage your current audience regularly, whilst increasing your number of followers. You should be posting new, interesting, and engaging pictures to satisfy your audience, but make sure you don’t forget to hashtag! With Instagram, the more the merrier. We would definitely recommend using all 30 hashtags, as long as they are relevant. On Instagram, a post with at least one hashtag on Instagram gets an average of 12.6% more engagement than a post with none!
Post at the right times
You should always consider the time you post. For example, If your Instagram account is set to a business account, it will be a lot easier for you to analyse the day and times your followers are the most active. We find that for most of our accounts posting early in the morning around 8am, or in the evening between 7-8pm is most effective, but find what works best for you!
Consistency is key here! If you want to start sharing tips, share them consistently. We don’t mean you have to stick to the same visuals, we mean posting at consistent times/days in the week to start to create a connection with your audience.
Organise your highlights
If you don’t know what an Instagram story highlight is, then you’ve come to the right place! Unlike regular posts, stories have a 24-hour life plan. Instagram highlights can ensure that highlighted stories live permanently on your profile. If a new user lands on your profile, you have a short span of time to grab the attention of potential followers, so use the highlight feature to your advantage! It’s just another way you can show off your brand/business and build a visual story for people landing on your profile.
When the opportunity arises, align your planned content with a trending topic or hashtag can improve your engagement and creativeness if you’re unsure of what to post. For example, you can jump on a trending topic or event to boost your awareness. If you’re stuck for ideas, we create a weekly social calendar for our followers to utilise!
Engage with others
It’s called ‘social’ media for a reason! Make sure you show you interact with brands that align with your values, your potential customers, or other local businesses in the area. It could just be that you really love another accounts’ content – well tell them! Show them some love by giving them a follow, comment, or message – you’d be surprised how easily you can grow a little supportive community for yourself
We hope you found our blog useful and that we’ve boosted your confidence in growing your Instagram followers! Make sure you read our other blogs for more social media marketing tips and tricks.
Want to find out more about our Instagram marketing or other social media channels? Feel free to reach out to us for a 1-2-1!