real5 digital in warrington

Google Analytics 4 (GA4)

by | Dec 23, 2022 | Digital Marketing

Google Analytics 4 (GA4) is the latest version of Google Analytics, a popular web analytics service offered by Google. GA4 includes a number of new features and improvements over the previous version, including:

  • Enhanced measurement capabilities: GA4 allows businesses to track more types of interactions, such as file downloads and scroll depth, and provides more accurate tracking of events on single-page applications.
  • Improved user privacy: GA4 includes new privacy controls that allow businesses to respect the privacy of their users, such as the ability to automatically anonymiSe IP addresses.
  • Enhanced integration with other Google tools: GA4 is more tightly integrated with other Google products, such as Google Ads, which allows businesses to gain a more holistic view of their marketing efforts.
  • New data visualiSation tools: GA4 includes new data visualiSation tools, such as dashboards and reports, which allow businesses to more easily understand and interpret their data.

Overall, GA4 is a powerful tool that can help businesses to better understand their website traffic and user behaviour, and make informed decisions about their marketing efforts.

Switching to Google Analytics 4

All standard Google Analytics properties will stop processing data on July 1st 2023 and so it is important to have setup and integrated the new GA4 property before then. Google Analytics 4 is a new analytics property offered by Google. It enables users to analyse data from your websites. Unfortunately It is a complete redesign of GA, so there is a bit of a learning curve.

What you will need to do:

  • Setup of a new GA4 property and platform for processing website data
  • Integrate the newly setup GA4 property on your website’s backend
  • Test the user traffic and conversion data on the new GA4 property

Both properties will remain active until July 1st and collect identical data, so businesses will still be able to use the older platform after the creation of the new GA4 property until the above date when the older UA stops processing data.

In 2023 we are offering a GA4 Migration service. To book yours email:

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