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Google Analytics 4 (GA4)

by | Jun 23, 2023 | Digital Marketing

Google Analytics 4 (GA4) is the latest version of Google Analytics, a popular web analytics service offered by Google. GA4 includes a number of new features and improvements over the previous version, including:

  • Enhanced measurement capabilities: GA4 allows businesses to track more types of interactions, such as file downloads and scroll depth, and provides more accurate tracking of events on single-page applications.
  • Improved user privacy: GA4 includes new privacy controls that allow businesses to respect the privacy of their users, such as the ability to automatically anonymiSe IP addresses.
  • Enhanced integration with other Google tools: GA4 is more tightly integrated with other Google products, such as Google Ads, which allows businesses to gain a more holistic view of their marketing efforts.
  • New data visualiSation tools: GA4 includes new data visualiSation tools, such as dashboards and reports, which allow businesses to more easily understand and interpret their data.

Overall, GA4 is a powerful tool that can help businesses to better understand their website traffic and user behaviour, and make informed decisions about their marketing efforts.

Google Analytics 4 Training Course

Our Rockstar team had a fantastic Google Analytics 4 training course! We were blown away by all the new exciting features that GA4 offers

One of the key takeaways we discovered is that GA4 only counts the active tab, ensuring accurate data. We also learned that the bounce rate works in the opposite direction of the engagement rate, giving us valuable insights.

We were thrilled to learn about the consent bar, giving users the choice to find out more or accept data collection. Additionally, we found out that social media apps are now categorised as a direct source, which is a game-changer.

We discovered that mobile networks tend to overcount London traffic, so it’s important to keep that in mind. Enabling Google Signals Demographics in the data settings is crucial for getting valuable insights into user demographics

We were amazed by the retention period of 14 days, which allowed us to study user behaviour over an extended period. Don’t forget to ensure that your GC (Google Conversion) is connected to make the most out of your analytics.

The User Explorer feature is a handy tool for tracking individual user behaviour. And let’s not forget about Path Exploration, which helps us pinpoint traffic drop-offs and easily replace GA version tracking.

When it comes to social media reporting, track the medium accurately. Creating custom events for link URLs, downloads, telephone numbers, and emails is a breeze. Remember to create custom definitions first, and then create an event and conversion is smooth sailing.

google analytics 4


Switching to Google Analytics 4

All standard Google Analytics properties will stop processing data on July 1st 2023, so it is important to have setup and integrated the new GA4 property before then. Google Analytics 4 is a new analytics property offered by Google. It enables users to analyse data from your websites. Unfortunately It is a complete redesign of GA, so there is a bit of a learning curve.

What you will need to do:

  • Setup of a new GA4 property and platform for processing website data
  • Integrate the newly setup GA4 property on your website’s backend
  • Test the user traffic and conversion data on the new GA4 property

Both properties will remain active until July 1st and collect identical data, so businesses will still be able to use the older platform after the creation of the new GA4 property until the above date when the older UA stops processing data.

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