Digital Marketing Strategy
Golden Square Warrington
In April 2021 we began working with Golden Square Warrington, managing their social media platforms, email marketing and website updates. Located at the heart of Warrington, Golden Square is a shopping centre where people go to shop, eat, drink, and enjoy fantastic events. From Warrington and passionate about working with local businesses, we jumped at the chance to get involved!
Ian Cox who is the Centre Director at Golden Square in Warrington was keen to work with a local Digital marketing agency, enter the real5 Digital Rockstar’s! We look after the:
- Facebook marketing
- Instagram marketing
- Email marketing
- Website updates
Being based around the corner from Golden Square in Warrington means that we can pop in regularly to capture content and speak to the retailers when there is an interesting story that we want to delve into deeper. We know from our experience of managing other B2C platforms, what type of content works, when to post it and how to manage high levels of engagement (both good and bad)
In just a short space of time we were able to give the Golden Square social media platforms something that had been missing all this time, a personality, and a rockstar one at that! Sharing personable and relatable content is what people like to see and it’s what we do best. Since taking over the social accounts we have seen a 154% increase in post reach on Facebook alone as well as 113% increase in engagement.
The team at real5 Digital are absolutely smashing social media. They understand what I want, and as someone with experience in marketing, it’s refreshing to see that they are getting the tone of voice and personality I’ve been wanting!! They go the extra mile to make sure that they get the content that works best. Superb work.
Golden Square Centre Manager